LIBERTY, N.Y -- BFY Brands has launched Our Little Rebellion, a new line of gluten-free popped snacks that includes the established PopCorners and adds two more varieties.
Our Little Rebellion debuts with new packaging to create cohesion across the three snack varieties, which are:
- PopCorners. These triangular-shaped popped corn snacks come in several flavors, including Carnival Kettle, Cheddar Feel-Good, Salt of the Earth, Smokin’ Jalapeño White Cheddar, Sweetly Salted Caramel, Cinema Style and Sweet Heat Chili.
- Bean Crisps. Thin and crispy popped bean crisps with peas and beans in a double-pressed bite contain 4 grams of protein and 3 grams of fiber per serving. Flavors include Salt of the Earth, Cha Cha Chili and Saucy Salsa (Verde).
- Crinkles. Popped potato crisps come in Salt of the Earth, Big Ol’ BBQ and Mom’s Sour Cream & Onion flavors.
Snacks featuring the new look were to begin shipping to retailers nationwide in August.
"What began as PopCorners, Our Little Rebellion is now a righteous family of snacks,” said Paul Nardone, CEO of BFY Brands, Liberty, N.Y. The line uses only non-GMO farm-harvested corn from 59 growers in Nebraska, the company said, adding that all products feature minimally-processed and no artificial ingredients.
The launch of the Our Little Rebellion line follows recent executive hires, including Nardone, Dan Morgan as president and chief sales officer and Laura Kuykendall as vice president of marketing. Nardone began his natural-food vocation at Annie’s Homegrown, where he held numerous senior roles. He also was president and CEO of Immaculate Baking Co. through its acquisition by Minneapolis-based General Mills.
PopCorners, Bean Crisps and Crinkles are available at conventional retailers, natural food stores and club and convenience channels throughout the United States, as well as online retailers. PopCorners also are available on select JetBlue flights.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.