CHICAGO -- Breakfast is no longer limited to foodservice. These days, consumers are also getting their morning fix on the go with packaged snacks, as well as throughout the day.
Here are a few prominent convenience-store staples meeting the trend and some statistics that illustrate the opportunity ...
Pictured above: Prairie City Bakery’s Walkin’ Wafels (clockwise from upper left), Jack Link’s A.M. Breakfast Bacon, General Mills’ Cinnamon Toast Crunch Treats and General Mills’ Nature Valley Biscuits.
Percentage of consumers who consider the availability of all-day breakfast items “important” or “extremely important”
Percentage of consumers ages 18 to 34 who say the same
Percentage of consumers who enjoy eating breakfast foods and flavors at nontraditional times
Percentage of frequent c-store consumers who report eating breakfast as a snack