CANTON, Mass. -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, said that 77% of respondents to an independent survey of 1,000 U.S. respondents that it commissioned said they eat ice cream at least once a month, 42% said they eat ice cream at least once a week and 5% said they eat ice cream every day.
A total of 70% of respondents prefer to eat ice cream in a cup rather than on a cone. More than 60% of Americans prefer hard scoop ice cream to soft serve.
And 32% of respondents chose ice cream cake for summer parties over other choices such as brownies, pies or cookies; 28% of Americans said cake was the best food to pair with ice cream, followed by 27% for brownies; 4% of respondents said French fries made the best food and ice cream pairing.
Vanilla and Chocolate were tied for respondents' favorite ice cream flavor, followed by Cookies n' Cream and Mint Chocolate Chip.
Hot fudge topped the list for favorite ice cream topping, followed by caramel sauce and chopped nuts.
To help celebrate National Ice Cream Day, Baskin-Robbins is holding a Twitter sweepstakes on July 15 to give ice cream lovers a chance to win $260 in Baskin-Robbins gift cards, enough to keep the ice cream scoops flowing for a year. On that day, followers of @BaskinRobbins who Tweet their favorite Baskin-Robbins ice cream flavor using the special hashtag #BRflavors will be entered for the chance to win.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Based in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group Inc. family of companies.
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