Davis Joins popchips as CEO

Former Kettle, Frito-Lay, Starbucks, P&G, Coinstar/Redbox exec takes over snack brand's leadership

Paul Davis popchips

Paul Davis

SAN FRANCISCO -- popchips has announced that consumer products veteran Paul Davis will take over as CEO of the popped snack company.

Davis was most recently the CEO of Coinstar/Redbox, where the company quadrupled its revenues and earnings under his leadership. In his new role, Davis will focus on taking popchips to the next level and capitalize on the fast-growing better-for-you snacking segment.

Davis succeeds co-founder and chairman Keith Belling as CEO and co-founder and president Patrick Turpin. Both Belling and Turpin will remain actively involved as founders, with Belling serving as chairman, remaining focused on the San Francisco-based company's global strategy.

"Paul's record of achievement combined with his leadership, operating experience, passion for great brands and innovation make him the ideal candidate to lead popchips into the future," said Belling. "Paul's success transitioning from the founder at kettle while embracing and building on kettle's rich culture and team dynamic, further assured us he was the perfect choice."

Davis's background includes more than 16 years of experience in the snack industry, including serving as CEO of Kettle Foods and nearly 14 years at Frito-Lay, where he served as chief customer officer and then president of Frito-Lay in Canada. Davis, who started his career at Procter & Gamble, also served as president of North America for Starbucks.

Davis will oversee all popchips operations, including the United States, Canada and the United Kingdom, where he will build on the brand's progress while nurturing the company's culture of innovation, continue building strong retail partnerships and execute even more creative marketing campaigns.

popchips are now available at more than 30,000 retailers.