Doritos Gets 'Jacked'

Unveils newest chips in 6-story-tall vending machine

AUSTIN, Texas -- The Doritos brand will debut Doritos JACKED tortilla chips this week at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas. The bold new product line will be introduced for the first time inside a giant vending machine standing at nearly six stories tall at The Doritos JACKED MAXIM Party on Thursday night, March 15.

Doubling as a concert venue, the vending machine, known as The JACKED Stage by Doritos, will then play host to a number of performances and serve up product samples and prizes to SXSW music festival-goers. Doritos is one of the flagship brands from PepsiCo's Frito-Lay division.

Doritos JACKED are 40% bigger in size and thickness; the chip delivers a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch, according to the company.

Doritos JACKED tortilla chips will be available nationwide the week of March 26, 2012, in two flavor combinations: Enchilada Supreme and Smoky Chipotle BBQ. The product will be available in three sizes: a 2.62-oz. bag for a suggested retail price of $1.09; a 3.375-oz. bag for a suggested retail price of $1.49 and a 10.5-oz. for a suggested retail price of $4.29.

Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient-foods business unit of PepsiCo, which is headquartered in Purchase, N.Y.