Doritos Offering Gold in Mystery Flavor Contest

Winning variety will return to store shelves in September

Doritos Jacked (CSP Daily News / / Convenience Store Petroleum)

PLANO, Texas -- Doritos has introduced a "mystery to the snack food aisle." Beginning this week, shoppers will see three mystery flavors of Doritos Jacked tortilla chips making their way to grocery stores nationwide. Doritos is challenging fans to try all three mystery flavors and vote for their favorite at beginning April 29.

As part of the promotion, taste testers will be rewarded for voting, with the flavor receiving the most fan votes ultimately being brought back to store shelves this fall. All three bold flavor names will be revealed later this summer.

For its Bold Flavor Experiment, the Doritos brand will reward those who vote for their favorite Doritos Jacked mystery flavor with daily giveaways of $1,000--in gold. The "Be Bold, Win Gold" contest celebrates the origin of the Doritos name, which translates to "little bits of gold" in Spanish.

The company will award the gold prizes each day voting is open for a total of 60 days. On the promotion site, fans can also take part in a scavenger hunt that will unlock clues to the mystery flavor names. Doritos will officially reveal the three mystery flavor names once voting ends, along with the top vote-getting flavor.

Introduced in 2012, Doritos Jacked is an enhanced version of Doritos tortilla chips--40%% bigger in size and thickness, the chip delivers intense flavors followed by a twist of spice or tanginess.

The three new Doritos Jacked mystery flavors will be available in two sizes--a 10-oz. bag for a suggested retail price of $4.29 and a 3.375-oz. bag for a suggested retail price of $1.49.

The Bold Flavor Experiment builds on the Doritos "For the Bold" global marketing campaign that celebrates the brand's legacy of empowering its fans to seize the moment and live boldly. Over the years, the Doritos brand has done everything from turning over its commercial airtime so fans can crash the Super Bowl with their homemade advertisements, to most recently rewarding fans with the ultimate concert experience if they completed a series of challenges known as "Bold Missions."

Doritos is one of the leading brands from PepsiCo's global snack portfolio.

Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.