Drake’s Resurrecting Funny Bones
Snack cake baker bringing treat back in response to social media efforts
COLLEGEDALE, Tenn. -- Drake’s Funny Bones are officially making a return to convenience-store and other retailers’ shelves in the Northeast.
Since Drake’s Cakes came back on the market in 2013, customers on social media sites have been asking for the return of this variety. Facebook pages, such as “Bring Back Drake’s Cakes Funny Bones,” have also popped up in an effort to show McKee Foods just how much people want the treats back.
Funny Bones are made with devil’s food cake, filled with peanut butter creme and coated in milk chocolate-flavored icing. First introduced in 1961, Funny Bones have developed a loyal following across all age groups, said the company.
“Loyal fans of Funny Bones told us how much they missed their favorite Drake’s variety, and we wanted to bring it back the way they remember,” said Chip Stenberg, Drake’s associate brand manager. “After a significant investment in state-of-the-art bakery equipment, we’re now ready to return Funny Bones to the market.”
In September, several lucky Drake’s Cakes Twitter fans won the opportunity to enjoy Funny Bones before they hit store shelves. Beginning in October, Drake’s Funny Bones will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast.
As with all Drake’s Cakes, Funny Bones are certified kosher by the Orthodox Union.
Drake’s founder Newman E. Drake established the brand in 1896, selling sliced pound cake in New York City. Now a part of the Collegedale, Tenn.-based McKee Foods family bakery, Drake’s Cakes are baked fresh and delivered directly to neighborhood stores in the Northeast.