PURCHASE, N.Y. -- The timing of Amazon's acquisition of Whole Foods couldn't have been better for PepsiCo's Frito-Lay division.
The snack giant has begun rolling out 11 core chip brands under its Simply line, meaning consumers can now purchase many of their favorite salty snacks without artificial ingredients and other organic attributes. The new line, created in part to break out of traditional snack aisles and into organic and specialty stores, now meets the criteria needed to be sold in Whole Foods, according to a recent report in Bloomberg.
"The notion of clean and simple is very important to a segment of consumers," Jennifer Saenz, Frito-Lay CMO, told Bloomberg. "They're searching for that."
There's also new pressure to get into Whole Foods now that Amazon has taken over. The e-commerce giant is expected to use the chain to support its food-delivery business while building market share with price cuts and a more efficient supply chain.
Click through to see how Frito-Lay is hoping to use its Simply line to break into the chain as well as make important inroads with its customer base, which is looking for healthier options across all in-store categories ...