NEW YORK -- got milk? Is expanding its licensing program with the U.S. launch of branded packaged snacks manufactured by licensee Got Snacks?, as well as the addition of two new partners, Melville Candy Co. and Diversified Flavor.
Following the soft launch of got milk? granola and granola bars at Sam's Clubs in Puerto Rico in September 2014, Got Snacks? will introduce a broader offering of branded packaged snacks at major retailers across the United States in early 2015 that includes cookies, biscuits, wafers, ready-to-eat cereals and cereal bars.
Rounding out the got milk? experience, Melville Candy Co. launched hot cocoa spoons at Walmart stores on November 1. These wooden, chocolate-coated spoons will make a rich, inviting cup of hot cocoa when combined with a mug of warmed milk, creating a more convenient and fun way to make hot cocoa.
Also launching in 2015 by Diversified Flavor will be got milk? drinking straws and milk infusers. These all-natural drinking straws contain edible, dissolving beads that transform milk into different flavors. got milk?'s all-natural milk infusers, flavored powders, and flavor-enhancing drops and syrups mix with milk to instantly create a flavor filled drinking experience for kids and adults.
"We are delighted to partner with Melville Candy and Diversified Flavor as we continue to expand the iconic got milk? trademark through related food products," said W. Stephen James, executive director of the California Milk Processor Board. "These two new licensees will join Got Snacks? as leading food and beverage companies committed to developing delicious and innovative products for consumers to enjoy with milk."
"Got Snacks?, Melville Candy Co. and Diversified Flavor are all experts in the food and beverage industries and are able to effectively bring to life got milk?'s mission of increasing fluid milk consumption in innovative and fun ways," said Allison Ames, president of Beanstalk. "With the introduction of these new products, the got milk? brand continues to transcend beyond its wildly successful advertising campaign to more fully engage with families across the United States."
As the exclusive licensing agency for got milk?, Beanstalk secured the food-based brand extensions with all three partners.
The California Milk Processor Board (CMPB) was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history.
Based in New York City, Got Snacks? is a marketing and distribution company with a focus on developing a complete assortment of baked packaged goods including chocolate chip cookies, cream-filled cookies and snack foods.
Bloomington, Minn.-based Diversified Flavor, a subsidiary of Diversified Consumer Goods, is the company behind the got milk? flavoring products.
Melville Candy, Weymouth, Mass., creates gourmet, custom-shaped lollipops. It has also carved a niche in the confectionery market for tea and coffee drinkers with a variety of honey and chocolate spoons.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.