HERSHEY, Pa. -- The Hershey Co. was recognized for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States. Hershey was ranked No. 2 in the index for the second consecutive year.
“Our corporate brand is one of our most important assets,” said Mike Wege, chief growth and marketing officer for The Hershey Co. “Innovation and change are constants in today’s business environment, so we remain focused on building a corporate brand that is beloved by consumers and valued by stakeholders today and into the future."
Announced in 2014, the company’s refreshed corporate branding reflects its global growth vision. The updated global brand system underscores the company’s evolution from a predominately U.S. chocolate maker to a global confection and snack company. Grounded in a rich heritage, the new corporate branding supports and reaffirms the company’s values and culture, which include its people, iconic brands and social purpose of helping children in need.
"Strong communications investment including heavy TV advertising and a refresh to its corporate brand identity--a move Hershey claims will help strengthen its leadership position for the next 100 years--helped keep the famed candy company at No. 2," the 2015 CoreBrand report said. "The maker of iconic brands such as Reese’s, Kisses, York Peppermint Patties, Twizzlers and Almond Joy also enjoys a positive market perception through efforts such as responsible ingredient sourcing and initiatives to improve the lives of cocoa farmers. The company is a regular recipient of awards and recognition for sustainability and good corporate citizenship."
Click here to view the complete CoreBrand report.
Hershey based in Hershey, Pa., is a global confectionery and snack leader. The company, which has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, includes such brands as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside.
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