HERSHEY, Pa. -- The Hershey Co. has announced plans to bring an enhanced food labeling system to its U.S. product portfolio. It will provide front-of-pack nutrition information to make it simple and easy for consumers to make choices about the role of confection in their lifestyle, it said.
Hershey will begin to roll out front-of-pack nutrition information in the second half of 2013 and will evolve its product packaging across its varied pack types over the next several years. Hershey also will be updating its website to provide consumer-friendly access to nutrition information.
Front-of-pack labeling is part of Hershey's commitment to well-being--providing a range of choices through a variety of portioned products; outreach programs and events that offer tips and experiences to enjoy the goodness of a balanced lifestyle; and simple nutrition information on products and additional information accessible through its corporate website.
Hershey, along with members of the Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and National Confectioners Association (NCA), are voluntarily implementing front-of-pack labeling to share nutrition information, like the Facts up Front program in the United States and a complementary system in Mexico.
In addition to front-of-pack labeling, Hershey specifically:
- Offers balanced recipes and tips to enjoy a lifestyle of well-being through Moderation Nation, and supports family and school nutrition and activity programs through our membership in the Healthy Weight Commitment Foundation.
- Sponsors Hershey's Track & Field Games, the largest youth activity program of its kind in North America, for the past thirty-six years.
- Participates in the Children's Food & Beverage Advertising Initiative (CFBAI), voluntarily committing not to advertise to children under 12 years of age.
- Focuses on product innovation to deliver great-tasting products that meet consumers' lifestyle interests. Last year, the company launched Simple Pleasures chocolates with 30% less fat than the average of the leading milk chocolates.
Hershey said it continues to work to help consumers find balance through products and programs that promote well-being.
Hershey is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Based in Hershey, Pa., it has operations throughout the world. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.
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