Hershey Ranked a Top 10 Brand for Millennials
Candy maker No. 1 for Grocery & Snacks in VoxBurner report
HERSHEY, Pa. -- The Hershey Co. has been recognized as a top company and workplace for millennials in the Youth 100 VoxBurner Report and 2015 Millennial Career Survey by the National Society of High Sch1ool Scholars (NSHSS).
The candy and snack company ranked No.4 out of 100 companies and No.1 in the Grocery & Snacks category in the VoxBurner Report. Hershey also ranked No. 20 out of the Top 200 Preferred Companies in 2015 by students aged 19 to 25 across the nation.
- Overall Winner: YouTube
- Fashion: Nike
- Fast Food & Restaurants: Subway
- Grocery & Snacks: Hershey’s
- Health & Beauty: Colgate
- Internet, Mobile & Apps: YouTube
- Media & Entertainment: Netflix
- Money & Finance: Visa
- Non-Profit: Make-A-Wish Foundation
- Retail & Etail: Amazon
- Soft Drinks: Gatorade
- Technology: Samsung
- Travel & Living: American Airlines
“As a company with more than 120 years in the marketplace, we are thrilled that our iconic brands connect with millennials,” said Michele Buck, president North America for Hershey. “Young people want to work for companies that make the brands they love and where they are able to make a difference and give back to the community. It’s gratifying that Hershey has been recognized as one of these places.”
Millennials’ influence in the marketplace continues to grow both in buying power and impact on food trends. By 2020, millennials will make up 29% of consumer packaged goods spending. As the company continues to grow and expand, Hershey believes in having employees that reflect the demographics of its consumers, said Buck. By building a collaborative and engaging workplace for employees across geographies, the company keeps a pulse on key trends and continues to deliver exciting products around the world, she said.
“We welcome eager and talented young professionals into our workplace,” said Kevin Walling, senior vice president and chief human resources officer for Hershey. “Diversity of thought, perspectives and experiences make for stronger teams and ideas—key ingredients for Hershey to achieve success across the snack continuum.”
According to NPD’s Future of Eating report in 2014, millennial and generation Z consumers desire customized, meaningful food experiences. Young people also seek fresh, convenient and delicious snacking options that are increasingly replacing their meals. Recognizing this change in consumer interests and lifestyles, Hershey is creating innovative, great-tasting snacks that appeal to millennial consumers, it said
Hershey is a global confectionery leader in chocolate, sweets, mints and other snacks. The company, , based in Hershey, Pa., has more than 80 brands around the world that drive over $7.4 billion in annual revenues, including Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside.