Hershey's Valentine's Day Lineup

Seasonal offerings include XOXO Bar

HERSHEY, Pa. -- Hershey's new Valentine's Day collection features beautifully packaged, ready-to-give gift options and festive snack size treats--heart-shaped chocolates like the Hershey's Bliss Brand Smooth & Creamy Milk Chocolate Hearts or York Dark Chocolate Covered Peppermint Pattie Miniature Hearts.

From the new Hershey's Pot of Gold Truffles Collection Burgundy Ribbon Heart Box to Hershey's Kisses Brand Milk Chocolates Keepsake Novelty Heart Shaped Tin, Hershey has candy beautifully showcased in a ready-to-give box.

New seasonal offerings include the Hershey's Milk Chocolate XOXO Bar with four pieces of delicious milk chocolate shaped as "hugs" and "kisses"; Hershey's Hugs Raspberry Flavored Candies, Hershey's Kisses Milk Chocolate wrapped with raspberry-flavored white creme; and the Reese's King Size Big Cup Tin, a full king-sized package of Reese's Peanut Butter Cups inside of a decorative Valentine's Day tin.

For those looking for a twist on the traditional gift of a box of chocolate, Hershey's has two new picture box gifts--the Hershey's Kisses Brand Milk Chocolates Picture Box and Reese's Peanut Butter Cup Miniatures Picture Box. Each of these offerings has a picture frame on top of the box for creating a personalized gift.

Hershey's has treats for teachers, as well. New this year is the Hershey's Golden Apple--a hollow milk chocolate apple wrapped in a gold foil. Or give the Twizzlers Strawberry Twists Pencil Can, filled with individually wrapped Twizzlers Candy.

Hershey's makes friendship exchanges simple by allowing givers to address many of the treats directly on the packaging. This personalized option is available with the Jolly Rancher Heart-Shaped Lollipops, Hershey's Cookies 'N' Creme and Hershey's Kisses Brand Milk Chocolates Valentine's Exchanges.

CelebratewithHersheys.com also offers recipes and crafts. There are easy-to-follow recipes like Double Kisses Chocolate Cupcakes made with the classic Hershey's Kisses Brand Milk Chocolates or Black Forest Mini Cheesecakes. The website also has crafts like Valentine Love Bugs.

Hershey's complete Valentine's Day collection can be found at retailers nationwide.

The Hershey Co. is the largest producer of chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., it has operations throughout the world and more than 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark and Hershey's Extra Dark, Kit Kat, Twizzlers, and Ice Breakers. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen Berger and Dagoba, offered through the Artisan Confections Co., a wholly owned subsidiary.