HACKETTSTOWN, N.J. -- A new online survey from Mars Ice Cream found that two out of three (65%) adult Americans say ice cream is among their favorite food to eat during the summer.
Millennials, more than any other age group, say ice cream is their favorite summer food. Americans are more than twice as likely to name ice cream (65%) over pie (27%). And ice cream treats hit the spot for more Americans than burgers (63%), hot dogs/brats (52%) and ribs (45%).
July is National Ice Cream Month and July 19 is National Ice Cream Day.
Eating in bed isn't taboo for half (48%) of millennials (18 to 34 year olds) who say "in bed watching TV" is where they choose to enjoy their ice cream, while nearly one in five (18%) Americans enjoy their ice cream literally on the go, claiming their preferred spot is in the car.
Harris Poll conducted the survey for Mars Ice Cream in June 2015 among more than 2,000 U.S. adults.
Mars Chocolate North America, a unit of Mars Inc., is based in Hackettstown, N.J. Mars Inc., McLean, Va., with net sales of more than $33 billion, has six business segments: Petcare (Pedigree, Royal Canin, Whiskas, Kitekat, Banfield Pet Hospital and Nutro); Chocolate (M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix); Wrigley (Doublemint, Extra, Orbit and 5 chewing gums, Skittles and Starburst candies and Altoids and Lifesavers mints); Food (Uncle Ben's, Dolmio, Ebly, Masterfoods, Seeds of Change and Royco); Drinks (Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia); and Symbioscience (Cocoavia and Wisdom Panel).
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.