Kellogg's Launches Family Rewards

Consumer loyalty program allows consumers to redeem points online for prizes

BATTLE CREEK, Mich. -- Loyalty is the driving force behind Kellogg's Family Rewards, Kellogg Co.'s new U.S. consumer loyalty program.

"Kellogg's cereals, frozen foods and snacks can be found in more than 93% of all U.S. homes," said Larry Bruck, Kellogg senior vice president of global media and marketing. "We are honored to be such a trusted brand and developed Kellogg's Family Rewards as our way of saying thanks to our consumers. It is a fun and easy way for families to earn rewards through each Kellogg product they purchase."

Starting this month, consumers can log onto a new website,, to register and enter unique codes found inside packages of their favorite Kellogg products sold in the United States. Consumers then become eligible to earn a variety of rewards as well as a daily chance to win $200 free groceries. Program members can earn additional reward points and a chance to win prizes through special bonus offers on specially marked products.

"We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets, great toys and books, digital rewards such as music and eBooks, gift cards, sports equipment, along with coupons off Kellogg products," Bruck said. "The more codes families enter, the more rewards they can receive."

The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves. The majority of Kellogg Company's products--cereals, frozen foods and snacks--are included in the program.

Battle Creek, Mich.-based Kellogg Co. is the world's leading producer of cereal, second largest producer of cookies and crackers and--through the May 2012 acquisition of the iconic Pringles business--the world's second largest savory snacks company. With 2011 sales of more than $13 billion, these brands include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Pringles, Rice Krispies, Special K and more.