SALEM, Ore. -- Kettle Brand, known for its potato chips, is expanding its expertise this January to a new crop of root vegetables--sweet potatoes, beets and parsnips. The new line, called Kettle Brand Uprooted, features real sliced vegetables, lightly seasoned with oil and sea salt.
Kettle Brand Uprooted will be available in two varieties:
- Sweet Potatoes, Beets & Parsnips: A sweet potato, beet and parsnip medley is sliced thick and lightly sprinkled with sea salt, bringing out the sweetness of root vegetables.
- Sweet Potatoes: Thick-sliced, sweet potatoes are cooked and seasoned with sea salt. The richness and authentic sweet potato flavor offers a comforting taste of fall year-round.
“After 30 years of perfecting our chip-making skills with potatoes, we were ready to try our hand at a new crop and create a vegetable chip that offered the unparalleled flavor we’re known for,” said Marc McCullagh, senior brand manager for Kettle Brand. “We think we’ve done just that with our Uprooted line, which offers the great taste of root vegetables, seasoned with sea salt to bring out their natural flavors.”
Like all Kettle Brand snacks, the new line reflects the brand’s Natural Promise, to make every product with clean, non-GMO ingredients, without trans fats or preservatives.
The new line will hit store shelves nationwide beginning this January for the suggested retail price of $3.69 per 6-oz. bag.
Kettle Brand is a pioneer of the kettle-cooked potato chip category and a leader in innovative snacks, producing several premium product lines: Original, Krinkle Cut, Organic, 40% Less Fat, Baked and ready-to-eat Popcorn. Its products are produced and packaged in three facilities in the United States and the United Kingdom and distributed throughout North America, the U.K., Western Europe and several countries in Asia.
Kettle Brand, based in Salem, Ore., is owned by Diamond Foods, a packaged food company focused on building and energizing brands including Kettle Brand, Emerald snack nuts, Pop Secret popcorn, and Diamond of California nuts. Diamond’s products are distributed in a wide range of stores where snacks and culinary nuts are sold.
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