NEW YORK -- Kind Healthy Snacks has published the added sugar content of the more than 60 snacks across its portfolio, two years in advance of the deadline set by the U.S. Food and Drug Administration for food companies to break out the added sugar content in their products, the company announced.
"Our approach at Kind is to provide consumers with straightforward information about what they're putting into their bodies, so for us, publishing the added sugar content in our snacks is a natural next step in our ongoing commitment to transparency," said Daniel Lubetzky, founder and CEO of Kind.
The information is available on a new website, Kind Promises. Also on the page, the company has outlined its health and nutrition principles, including its commitment to use nutrient-dense food such as nuts, whole grains or fruit as its first ingredient.
Efforts over the years to use as little sugar as possible in its snacks include reducing the sugar in seven of its Fruit & Nut bars to contain 14% to 56% less added sugar compared to prior recipes. The rollout of the new bars, which began earlier this year, will be completed next year. The company has committed that its snacks will have approximately ½ to 2½ teaspoons of added sugar per serving. The USDA recommends individuals limit their daily intake of added sugars to no more than 12 teaspoons per day.
New York-based Kind was founded in 2004 and offers a variety of gluten-free snack bars with ingredients such as whole nuts, seeds, whole grains and pieces of fruit. All of its snacks are gluten-free and do not contain genetically engineered ingredients. Kind was founded with a social mission called the Kind Movement, which celebrates and inspires kindness through acts big and small.