Snacks & Candy

Kraft Foods Names Rovit Executive VP, Strategy

Former Bain & Co., Swift exec succeeds Osanloo
NORTHFIELD, Ill. -- Kraft Foods said that Sam Rovit will join the company as executive vice president of strategy, beginning January 29. Rovit, 52, will be responsible for collaborating closely with the business and functions to implement the company's strategic priorities for growth and cost leadership as well as accelerating the performance of the current portfolio and channels. He succeeds Michael Osanloo, who is now president of Kraft Foods' grocery business in North America.

Rovit will report to chairman and CEO Irene Rosenfeld and be a member of the company's executive [image-nocss] team.

"Sam has impressive strategic and operational experience in the consumer packaged goods industry as CEO of Swift and as a senior partner in a blue-chip consulting firm," said Rosenfeld. "His deep understanding of corporate, customer, category and channel strategies will be instrumental in Kraft's delivery of top-tier financial results."

Rovit joins Kraft Foods from Bain & Co. with more than 20 years of global growth and cost leadership strategy experience across a variety of industries. Most notably, at various times he successfully led Bain's global agribusiness, global mergers and acquisitions and corporate renewal practices. As CEO of Swift & Co. from 2005 to 2007, he led the turnaround of that business.

With annual revenues of approximately $48 billion, Kraft Foods is a global food and snacks company with a portfolio of brands including Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million.

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