Rovit will report to chairman and CEO Irene Rosenfeld and be a member of the company's executive [image-nocss] team.
"Sam has impressive strategic and operational experience in the consumer packaged goods industry as CEO of Swift and as a senior partner in a blue-chip consulting firm," said Rosenfeld. "His deep understanding of corporate, customer, category and channel strategies will be instrumental in Kraft's delivery of top-tier financial results."
Rovit joins Kraft Foods from Bain & Co. with more than 20 years of global growth and cost leadership strategy experience across a variety of industries. Most notably, at various times he successfully led Bain's global agribusiness, global mergers and acquisitions and corporate renewal practices. As CEO of Swift & Co. from 2005 to 2007, he led the turnaround of that business.
With annual revenues of approximately $48 billion, Kraft Foods is a global food and snacks company with a portfolio of brands including Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million.
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