NORTHFIELD, Ill. -- Beth Jarocki has been promoted to a new role as vice president of the convenience channel for Kraft Foods. She is moving from her current role as regional vice president of national accounts to assume this new role.
Jarocki and her national account team led Kraft's convenience channel sales growth in 2011 as a result of strong execution of new items and innovative integrated marketing campaigns, the company said.
She started with Kraft three years ago as regional vice president of the retail team for the convenience channel where she and her team led the efforts of the brokered retail sales force calling on convenience and drug channel stores.
Prior to Kraft, Jarocki held the position of senior sales director with St. Louis-based Anheuser-Busch. She has also held positions at Ralston Purina, IRI and Quaker Oats.
Also, she was recently elected to the NACS Supplier Board, which further connects her and Kraft to the customer leadership in the convenience segment, said the company.
Northfield, Ill.-based Kraft Foods Inc. is a global snacks company with a portfolio of biscuits, confectionery, beverages, cheese, grocery products and convenient meals brands in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion; 12 of the brands-- Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident--generate revenue of more than $1 billion annually.
In August 2011, Kraft announced plans to split into two independent public companies: a global snacks business and a North American grocery business. The transaction is expected to be completed before the end of 2012.
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