Snacks & Candy

Krispy Kreme to Sign Deal With Sysco

Sygma to distribute doughnut mixes to franchise, company shops in eastern U.S.

WINSTON-SALEM, N.C. -- Krispy Kreme Doughnuts Inc. said that it plans to enter into a supply-chain distribution agreement with Sysco Corp., a global leader in marketing and distributing a wide range of food and related products to the foodservice and food-away-from-home industry. Under the proposed agreement, Sygma, a Sysco subsidiary, will distribute proprietary doughnut mixes, other ingredients and supplies to Krispy Kreme franchise and company shops in the eastern United States.

Sysco subsidiary IFG will be responsible for export of Krispy Kreme goods to the 20 foreign [image-nocss] countries in which the company's international franchisees operate.

The proposed agreement is not expected to have a material effect on the company's consolidated revenues or balance sheet, it said.

Krispy Kreme outsourced distribution to shops in the western United States in 2008. The anticipated transition to Sysco in the eastern United States and internationally is expected to take place in the second and third quarters of calendar year 2011. Upon completion of the transition, the company will have outsourced all of its domestic and international distribution operations.

"Partnering with Sysco, a world-class logistics company with expertise in the restaurant industry, allows us to benefit from their buying power and the size and reach of their distribution network," said Brad Wall, senior vice president of supply chain and off-premises operations for Krispy Kreme. "By completing the outsourcing of delivery of doughnut mixes, ingredients and supplies, we expect to further simplify our supply-chain operations and add capabilities and services for our franchisees."

The company will continue to produce its proprietary doughnut mixes and concentrates at its mix manufacturing facility in Winston-Salem, NC. As part of the proposed transition, that facility will supply mix products to Sysco, as well as to the company's West Coast distribution partner, for delivery to Krispy Kreme shops, and to contract mix manufacturers domestically and abroad.

Sysco is a global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 180 distribution facilities serving approximately 400,000 customers. Sysco's worldwide sales for its fiscal year ended July 3, 2010 were $37 billion.

Krispy Kreme is an international retailer and wholesaler of sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., Krispy Kreme can be found in more than 640 locations around the world.

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