Lay’s Debuts Four Global Flavors
Spices up limited-time chip rollout with travel-related prizes
PLANO, Texas -- The Lay’s potato-chip brand is bringing four international flavors--Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala--to its chips in the United States through the Passport to Flavor program.
- Brazilian Picanha: The potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor, with a mix of chimichurri sauce.
- Chinese Szechuan Chicken: The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of “málà.”
- Greek Tzatziki: Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic.
- Indian Tikka Masala: Packed with flavorful spices such as turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine.
Consumers can find all four international flavors in retail stores nationwide beginning July 25.
“The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes,” said Jeannie Cho, vice president of Frito-Lay marketing.
The Lay’s brand is offering the opportunity to see the places that inspired the flavors themselves. Beginning in mid-July, consumers can purchase the specially marked Lay’s products at retailers nationwide and enter their on-pack code online to collect “miles” and “passport stamps” for a chance to win travel gear, domestic and international getaways and other travel-themed prizes.
Lay’s is one of the brands that makes up Frito-Lay North America, the $14 billion convenient-foods business unit of PepsiCo Inc., Purchase, N.Y.
PepsiCo products are enjoyed by consumers 1 billion times a day in more than 200 countries and territories around the world, the company says. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.