PLANO, Texas -- Frito-Lay Inc. said it is reducing the saturated fat in its leading potato chip brands, Lay's and Ruffles, by more than 50% by switching to NuSun sunflower oil, without changing the taste.
In addition to reducing the saturated fats, the move to NuSun sunflower oil will increase the mono- and polyunsaturated fats, commonly known as good fats. As with Frito-Lay's entire portfolio of snack chips, Lay's and Ruffles continue to have 0 grams of trans fat, the company said.
The switch to NuSun sunflower oil is another [image-nocss] major step in the company's commitment to health and wellness, it said. Lay's potato chips, Frito-Lay's largest brand with more than $2 billion in sales, is now available with 100% NuSun sunflower oil in the northeast and will be nationally available by the end of the year. The scale and impact of this conversion is similar to Frito-Lay's elimination of trans fat in all snack chips in 2003.
In the past several years, dietary recommendations from government agencies and health organizations have put more emphasis on reducing saturated and trans fats and replacing them with unsaturated fats. Frito-Lay's conversion to 100% NuSun sunflower oil reflects these dietary recommendations, it said.
The Plano, Texas-based company has scheduled broad marketing support, including a summer promotion and a full advertising plan, kicking off with a radio campaign in the northeast this spring. Consumers will be able to identify Lay's made with NuSun sunflower oil through new packaging that combines the Lay's logo and a sunflower.
Separately, for Father's Day, regional snack food maker Herr Foods has come up with the politically correct answer to its HERR'S Potato Chips. It is introducing HIS Potato Chips.
This is a fun way to recognize dads, said Ed Herr, president of Nottingham, Pa.-based Herr Foods. Plus we're supporting a worthwhile causethe National Fatherhood Initiative.
HIS Potato Chips will be available from early May through Father's Day, June 18. A portion of the sales will benefit the National Fatherhood Initiative (NFI), a national project dedicated to increasing the number of involved, responsible fathers.
HIS Potato Chips are available in an 11.5-oz.
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