HACKETTSTOWN, N.J. -- Go ahead, bite into that piece of chocolate with no regrets.
A new Dove Chocolate TV commercial features the voice and lyrics of Edith Piaf's "Non, Je Ne Regrette Rien," encouraging chocolate lovers to enjoy every moment of life, including indulging.
The 60-second commercial titled "Each and Every Day" features one woman's entire life in the context of one day, from when she was young through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning. "We all need to be reminded to take a moment to savor life's everyday pleasures, big or small," said Kerry Cavanaugh, brand director for Dove Chocolate Brand, a division of Mars Chocolate North America.
The commercial will run on digital platforms, as well as on TV. It can be viewed here on the Dove YouTube channel.
Dove chocolate is made with cacao beans, which are tested twice by Mars technicians for quality and flavor. Based in McLean, Va., Mars has net sales of more than $33 billion and six business segments, including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.