Meat Snack Maker Adds Dash of Onion
Jack Link's partners with satirical news site to launch ClickHole
MINONG, Wis. -- Onion Inc., the digital-media company comprising satirical news site The Onion, its sister publication The A.V. Club, and in-house creative services division Onion Labs, in partnership with Jack Link's Jerky and its agency of record Carmichael Lynch, have launched a new website, ClickHole.com, that applies The Onion's world-renowned satire and perspective to Internet culture.
"We couldn't be more excited about working with Jack Link's on the creation of ClickHole," said Onion CEO Steve Hannah. "They understand that to make a splash in today's advertising landscape, brands need to provide consumers with quality, engaging content. The Onion is the go-to place for funny and sharable stories, and we are happy to partner with Jack Link's on such a unique project."
"Jack Link's is all about irreverent humor," said Kevin Papacek, director of marketing at Jack Link's. "No one does irreverent better than The Onion, and that's why we're partnering with them again on this new, feed-based lampooning experience."
ClickHole marks the first time in The Onion's 25-year-history that the comedy brand has created a standalone site under The Onion umbrella. The site will satirize the types of articles, videos, blog posts, quizzes and shareable content that dominate today's digital media landscape with The Onion's subversive sensibility.
"Digital media's obsession with click bait and viral content, provides ample material for our staff to satirize," added Onion Inc. president Mike McAvoy. "The humor that we feature on ClickHole complements advertising and marketing sensibilities of Jack Link's, all the while expanding the Onion's media empire."
"ClickHole will provide a satirical look at not just the content creators who generate this stuff, but also jab at the web users who can't help but share it with everyone they know," said ClickHole editor Jermaine Affonso. "We want to look at every corner of the Internet: the blogs, the aggregators, the Tumblrs, the Twitter accounts and represent it in its indisputably hypnotic and oftentimes extremely vapid entirety."
Along with the website, ClickHole content is available on Facebook, Twitter, Tumblr, Instagram and Pinterest.
The Onion and The A.V. Club combine to receive an average of 19 million monthly visitors to their web sites and account for more than 3.3 million Facebook fans, 5.6 million Twitter followers, and more than half-a- million YouTube subscribers. Onion Labs was established in 2012 and creates branded entertainment, integrated video series, and custom advertising programs for brands.
Based in Minong, Wis., Jack Link's is a leader in the meat snack category.