NEW YORK -- “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s Jerky arrived into New York’s Meatpacking District—renamed the “Meatsnacking District”—in time for National Jerky Day, June 12.
The giant meat bag descended on Gansevoort Plaza, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans.
“National Jerky Day is our favorite day of the year because we get to honor America’s love for jerky,” said Kevin Papacek, director of marketing for Jack Link’s. “This year, we wanted to showcase our passion for jerky bigger than ever before by unveiling Meatzilla.”
The largest bag of jerky the world has ever seen
Measuring 30 feet tall by 28 feet wide, the giant bag showcases Jack Link’s new packaging design and the jerky inside features an improved jerky formulation that simplified the label without sacrificing taste or quality.
Jack Link’s will distribute Jerky samples with the new product formulation to passersby in Gansevoort Plaza. Corporate mascot Sasquatch also will make an appearance.
Also, Jack Link’s will donate a full ton of jerky to Food Bank For New York City, part of the Feeding America network, the nationwide group of 200 food banks that leads the fight against hunger in the United States. This donation will provide 409,600 grams of protein or 51,200 servings of jerky.
Jack Link’s new product formulation addresses the desires of consumers who want cleaner labels and healthier snacks without sacrificing taste. A 1-ounce serving of Jack Link’s Original Beef Jerky, for example, is packed with 12 grams of protein, has 80 calories and is 95% fat free. In addition, the new product formulation for all of Jack Link’s jerky products features no added MSG, no artificial preservatives and no added sodium nitrate.
Jack Link’s is a leader in protein snacks. Based in Minong, Wis., Jack Link’s is a family-owned company that offers more than 100 premium protein snacks in a variety of flavors, sizes and price points.
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