Snacks & Candy

Michele Ferrero Dies on Valentine's Day

Patriarch of confectionery empire, maker of Nutella, Ferrero Rocher, Tic Tacs, was 89

ROME -- Michele Ferrero, the world's richest candy maker whose Nutella chocolate and hazlenut spread helped raise generations of Europeans and defined Italian sweets, died on February 14, reported the Associated Press, citing a company announcement. He was 89.

Michele Ferrero Nutella candy (CSP Daily News / Convenience Stores / Gas Stations)

Ferrero, who had been ill for several months, died in Monte Carlo where he lived, surrounded by his family, the company said in a statement.

Ferrero was the patriarch of the eponymous family empire best known for its Nutella and Ferrero Rocher chocolates. The company's products also included Tic Tacs and the Kinder line of products, which includes the eggs with a treat inside.

Ferrero's father, Pietro, started making Nutella when cocoa was still rationed during World War II, Forbes noted in ranking Ferrero and his family 30th on the list of the world's richest billionaires in 2014, worth $23.4 billion.

The company was one of Italy's most successful, the news agency said, a prime example of the "Made in Italy" brand of food and luxury goods that have defined the private sector in post-war Italy.

Italian President Sergio Mattarella praised Ferrero as one of the leaders of Italian industry, "always ahead of his time thanks to innovative products and his tenacious work and reserved character."

Pietro Ferrero opened his first chocolate laboratory in Alba, in Italy's northwest Piemonte region, in 1942. The business passed to Michele upon Pietro's death in 1949.

Michele Ferrero developed Kinder chocolates in 1968, Tic Tacs a year later and Ferrero Rocher in 1982, according to a biography provided by the company. Eventually, Ferrero introduced the Ferrero Rocher chocolates in Europe and by 1985 began selling them in the United States, said the report.

By 1997, Michele Ferrero handed over the running of the company to his two sons, Pietro and Giovanni. Pietro Ferrero died in 2011 of a cardiac arrest, leaving Giovanni the sole CEO, the report said. Survivors include Ferrero's wife, Maria Franca, and Giovanni.

The family has scheduled a wake in the Alba factory and the funeral for the cathedral in Alba, the company said.

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