HACKETTSTOWN, N.J. -- Mars Chocolate North America has announced that M&M's Crispy will return to stores nationwide in January 2015 following a 10-year hiatus.
M&M's Crispy features a crispy center covered in milk chocolate, enclosed in a colorful candy shell. It is slightly larger than the original milk chocolate variety, and will be featured in a new bright green bag.
The launch of M&M's Crispy is the biggest M&M's brand launch since the introduction of M&M's Pretzel Chocolate Candies in 2010, the company said.
M&M's Crispy was first available as a limited-edition item in 1998. According to records in Mars Consumer Care, M&M's Crispy is the No. 1 Mars variant no longer on the market requested to be "brought back." The company attributes the return to "a decade of phone calls, petitions, Facebook posts and countless other pleas."
"When M&M's fans talk, we listen," said Seth Klugherz, Senior Director, M&M's Chocolate Candies. "We're sure existing fans will be thrilled to see M&M's Crispy back in stores coast to coast, but we're just as excited to introduce this delicious product to a new generation of chocolate lovers."
M&M's Crispy will be available in early 2015 at retailers nationwide in singles (1.35 oz.), sharing size (2.83 oz.) and medium laydown bags (9.9 oz.).
Mars Chocolate North America, a unit of Mars Inc., is based in Hackettstown, N.J. Mars Inc., McLean, Va., has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.
Mars brands include Petcare (Pedigree, Royal Canin, Whiskas, Banfield Pet Hospital, Cesar, Sheba, Dreamies and Nutro); Chocolate (M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix); Wrigley (Doublemint, Extra, Orbit and 5 Chewing Gums, Skittles and Starburst and Altoids and Lifesavers mints; Food (Uncle Ben's, Dolmio, Ebly, Masterfoods, Seeds of Change and Royco); Drinks (Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia); and Symbioscience (Cocoavia and Wisdom Panel).
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