M&M'S Mix It Up

Mars Chocolate introduces snack mixes

HACKETTSTOWN, N.J. -- M&M'S Brand is introducing its first official M&M'S Brand Snack Mix. It's the snack mix that satisfies consumers' desire for a creamy-crunchy-sweet-and-salty snack all in one bag.

M&M'S Brand Snack Mix offers the satisfying crunch of roasted peanuts, the smooth buttery goodness of oven-baked mini cookies, the salty flavor of golden pretzel twists, and the delightful sweetness of real chocolate M&M'S Brand Candies, according to the company.

Available in three varieties, M&M'S Brand Snack Mix has several options:

  • M&M'S Brand Milk Chocolate Candies Snack Mix includes M&M'S Brand Milk Chocolate Candies, mini chocolate chip cookies, peanuts and mini pretzel twists.
  • M&M'S Brand Dark Chocolate Candies Snack Mix features M&M'S Brand Dark Chocolate Candies, raisins, almonds and mini pretzel twists.
  • M&M'S Brand Peanut Chocolate Candies Snack Mix includes M&M'S Brand Peanut Chocolate Candies, mini shortbread cookies, almonds and mini pretzel twists.

M&M'S Brand Snack Mix broadens the positive choice offerings in the M&M'S Brand portfolio of products and positions the No. 1 chocolate brand as the snack of choice at connecting occasions like snacking, mixing and baking.

And unlike previous new flavor introductions, M&M'S Brand Snack Mix will bring new consumers down the candy aisle since 75% of new volume is expected to come from outside the chocolate category. A marketing campaign supporting the launch will include digital advertising, consumer promotion, sampling and in-store displays.

M&M'S are made by Mars Chocolate North America, the North American chocolate operations of Mars Inc.