DALLAS -- 7-Eleven Inc. locations throughout the country will now offer MolliCoolz Shakers. By July 15, Shakers will be distributed at 7-Eleven stores in 29 states across the country, and they will retail for under $2. MolliCoolz are frozen beads of ice cream that remain frozen at normal ice cream temperatures.
Shakers are the latest creation in MolliCoolz's frozen ice cream product line and are distributed as single-serving containers filled with tiny ice cream beads. Individuals add a milk or any other liquid beverage to the Shakers container, replace the lid and shake [image-nocss] it for just seconds. The ice cream beads are specially formulated to soften and mix with any beverage producing a customizable, consistent and convenient milkshake experience every time. (Click here to view a demonstration.)
"We are rolling out Shakers because it has an excellent taste and adds innovation to the ice cream category in our stores," said Kurt Schumacher, national category manager for Dallas-based 7-Eleven Inc. "Shakers are excellent in taste and they have the potential to increase our milk sales."
Bryan Freeman, CEO and president for Stockton, Calif.-based MolliCoolz, said, "We are very excited to bring our Shakers to the convenience store market and we think the response will be great as our treat is mobile just like the 7-Eleven consumer."
Shakers are currently available in four flavorsvanilla, chocolate, strawberry and cookies n cream. Ideal for family gatherings, after dinner treats or sporting events, Shakers are a fun, no mess alternative for any occasion.
MolliCoolz products currently distributed include MolliCoolz, MolliCoolz Rocks, Ionz and Shakers.
7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven convenience stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,200 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
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