EAST HANOVER, N.J. -- Mondelēz International is responding to consumer demand for more wholesome savory snack options with its first new snack brand in over a decade: Good Thins.
The brand starts with ingredients such as wheat, potato and rice, combines them with flavors including garlic, spinach and sweet potato and bakes each piece thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high-fructose corn syrup.
Good Thins will be available in eight varieties at launch:
- The Potato Ones! (With 60% less fat than the leading regular fried potato chip):
- Original
- Spinach & Garlic
- Sweet Potato
- The Chickpea One! (Made with real chickpeas):
- Garlic & Herb
- The Rice Ones! (Gluten-free):
- Veggie Blend
- Simply Salt
- Poppy & Sesame Seed
- Sea Salt & Pepper
"We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests," said Danielle Brown, marketing director for Good Thins at Mondelēz. "Best of all, it's a snack that you can feel good about."
"The name 'Good Thins' pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture," said Brown. "Good Thins is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation."
The brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.
Good Thins is currently rolling out nationwide at a suggested retail price of $3.69 per box.
Mondelēz is a global snacking company with 2015 net revenues of approximately $30 billion. It is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.
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