THOMASVILLE, Ga. -- The Mrs. Freshley’s line of snack cakes and pastries from Flowers Foods is sporting a fresh new look this spring: redesigned packaging with a contemporary twist and a logo to match.
The packaging highlights the colors of Mrs. Freshley’s products and easy-to-read product descriptions. The cellophane-wrapped, single-serve packages showcase products through a clear view window or a photo.
Mrs. Freshley’s new logo uses a bright, bold color scheme of red, white and gold tones to compliment the large, eye-catching font. The logo features the brand’s new tagline, which encourages consumers to “Make life sweeter!” by choosing Mrs. Freshley’s sweet treats. After the brand conducted an initial round of research, the results showed consumers prefer Mrs. Freshley’s new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.
“The updated packaging conveys the message that this is the snack of today’s on-the-go lifestyle or anytime,” said Meredith Butler, Mrs. Freshley’s brand manager.
Mrs. Freshley’s will introduce the new packaging nationwide over the next six months,
Based in Thomasville, Ga., Flowers Foods Inc. is one of the largest producers of fresh packaged bakery foods in the United States, with 2012 sales of $3.1 billion. Flowers Foods operates bakeries across the country that produce a wide range of bakery and snack products. Among the company's top brands are Wonder, Merita, Home Pride, Butternut and Nature's Own breads and Tastykake and Mrs. Freshley's snack cakes.
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