Peanut Propulsion Promotion

Mr. Peanut hits the road with new NUTmobiles

Kraft Planters NutMobile (CSP Daily News / Convenience Stores / Snacks)

NORTHFIELD, Ill. -- Kraft Foods Group Inc. has rolled out the NUTmobile. The Planters NUTmobile Tour kicked off this month with two new NUTmobile vehicles expanding the mobile fleet to three. The expansion reflects a commitment to fan feedback as more and more peanut lovers are demanding a Mr. Peanut presence where they live and work, the company said.

"During the first year of the NUTmobile Tour, we found out just how much people enjoyed a visit from the NUTmobile and Mr. Peanut," said Peter Cotter, senior brand manager for Planters. "We listened to our loyal fans and have built two more NUTmobiles allowing more peanut fans nationwide to harness the power of the peanut."

All three NUTmobiles will be traveling to cities across the country with Mr. Peanut and three teams of Planters Peanutters behind the wheel. Planters Peanutters, drivers of the Planters NUTmobile vehicles and Mr. Peanut chauffeurs make appearances at special events and locations, conduct media interviews and hand out samples of Planters peanuts on the road during the year-long, coast-to-coast tour.

The two new fiberglass NUTmobile vehicles have several new features including iPad and smart technology, GPS navigational systems and a customized interior showcasing a historical Mr. Peanut timeline on the ceiling. The new mobile peanuts are also bigger at 27-feet long, 11 feet tall and eight feet wide.

Kraft is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. Brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.