Snacks & Candy

Pemmican Donates $50,000 in Beef Jerky to Safari Club

Gave away free bag to shoppers every 20.11 seconds on April 1

TAYLOR, Mich. -- Marfood USA Inc. said that it donated more than $50,000 in Pemmican Beef Jerky to the Safari Club International Foundation's Sportsmen Against Hunger Program. On April 1, Pemmican Beef Jerky gave away one free bag of beef jerky every 20.11 seconds to kick off its new Pemmican Trail Campaign. For every free bag won by consumers during the April 1 giveaway, Marfood USA donated two bags of Pemmican Beef Jerky to the Safari Club International Foundation's Sportsmen Against Hunger program.

"We like the fact that we've turned April Fool's Day into a day to [image-nocss] show we mean business about making things better and helping those in need," Marfood USA marketing manager Nakia Watkins said.

Joseph Hosmer, president of the Safari Club International Foundation, said that his organization is grateful Marfood USA sought out its Sportsmen Against Hunger Program to be the recipient of this contribution. "We truly appreciate this thoughtful and generous donation of beef jerky," Hosmer said. "Protein is very difficult and expensive to find during tough economic times so this donation will go a long way to provide sustenance for many families."

Since the Safari Club International Foundation started the Sportsmen Against Hunger program in 1989, tens of millions of meals have been served at local soup kitchens, food banks or other charitable organizations, it said. This and similar Safari Club International Foundation programs are active in all 50 states, in parts of Canada and in several other countries around the world.

Pemmican is a leading national brand of beef jerky. Pemmican Brand is owned by Taylor, Mich.-based Marfood USA, a subsidiary of Marfrig Group, Sao Paolo, Brazil, which is one of the largest suppliers of protein in the world. Marfood USA is a leading provider of private-label beef jerky and also produces an extensive lineup of canned beef products including corned beef, chili and roast beef.

[Pictured (from left to right): Watkins; John Gornyecz, SCIF Detroit Chapter; Jim Leonard, SCIF Lansing Area Chapter and National Humanitarian Services Committee; Janet Leonard, SCIF Lansing Area Chapter and National Humanitarian Committee; Tom Pardo, SCIF Detroit Chapter; Kevin Mulkeran, SCIF President southeast Michigan Bowhunters Chapter and Richard Coy, Pemmican sales director.]

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