ERLANGER, Ky. -- Perfetti Van Melle USA, the world’s third largest global confectionery and leader in the fast-moving consumer goods industry, has hired Sylvia Buxton as its new vice president of marketing.
Buxton is a strategic global marketing executive bringing more than 25 years of experience in consumer goods to the maker of Mentos and Airheads. Most recently, she led a team of marketers in the strategy and marketing of Hershey’s chocolate brands in Canada, Latin America and world travel retail. She also has extensive innovation experience, successfully launching new brands and line extensions for both Hershey and Reckitt Benckiser.
“Sylvia’s collaborative leadership style, innovative strategic thinking, and understanding of the unique nuances of fast-moving, confectioner marketing will be valuable as our brands continue to grow in North America,” said Mehmet Yuksek, president and CEO of Perfetti Van Melle North America. “Since Sylvia’s global marketing experience spans several fast-moving consumer good categories, she will be able to share insights with our team that will further enhance our relationships with our consumers.”
Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributor of candies and chewing gum products and brands sold in more than 150 countries. Its North American headquarters is in Erlanger, Ky.
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