"We've definitely seen the positive response from consumers, and our customer base is continuing to grow," said Lee Goldberg, founder and managing partner of Poppa D's Nuts. "In 2010 alone, we sold more than 30,000 bags--way above our initial expectations. That kind of response is incredible. Our latest partnership with 7-Eleven builds [image-nocss] on that momentum and expands the availability of our peanuts to a much larger audience."
By teaming up with 7-Eleven, the company is able to put bags of its peanuts in the hands and mouths of Florida consumers and tap into an extremely loyal customer base.
In addition to 7-Eleven, Poppa D's Nuts are also available in sports arenas, bars and Kwik Shop stores in Iowa, Kansas, Louisiana, Massachusetts, Nebraska and Ohio.
Poppa D's Nuts are all-natural butter-toffee redskin peanuts. Poppa D's Nuts are available in standup 5-ounce re-sealable bags and 2-oz. snack-sized bags in select stores around the nation or by visiting the company's website. The company was founded and currently based in Orlando, Fla. Jeff Faine, a center for the Tampa Bay Buccaneers, is one of the co-founders.
Dallas-based 7-Eleven Inc. operates, franchises or licenses more than 8,400 7-Eleven stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion.
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