CHICAGO -- A new program format is set to debut during the 2015 Sweets & Snacks Expo’s keynote sessions, engaging a panel of top retailers on an interactive discussion of the industry's hottest issues.
NCA has enhanced the educational lineup in both the keynote sessions and Sweet Insights Theater at the 2015 Sweets & Snacks Expo, held May 19-21 in Chicago.
On Wednesday, May 20, leading retailers will provide industry perspective on the current economic climate; snacking and lifestyle mega trends; and the nation’s changing demographics in three short, high-impact briefings during the all-new Retailer Impact Forum.
Michael Sansolo of MorningNewsBeat.com will host the forum. Joining Sansolo will be Darren Seifer of the NPD Group, Chicago, discussing consumer snacking behaviors in a balanced diet, and Tina Manikas, president of FCB/RED, Chicago, sharing tips on how retailers can manage split efficiencies between millennials and boomers. A panel of retail executives from leading companies will provide real-time feedback and commentary.
"The new, unique format is a hybrid of TED-style talks and SportsCenter models incorporating 20-minute micro-sessions that promote lively discussion on the subject's 'real-world' impact for consumers, shoppers, retailers and the manufacturer community," said Tim Quinn, Expo committee chairman and vice president of trade relations for Mars Chocolate North America.
Retail panelists include:
- Peter Whitsett, executive vice president, merchandising and marketing for Meijer, Grand Rapids, Mich.
- Joanie Taylor, director of consumer affairs and community relations for Schnuck Markets Inc., St. Louis.
- Steve Boomershine, vice president of merchandising for GetGo (Giant Eagle), Pittsburgh.
On the show floor, the Sweet Insights Theater promises to be another center of knowledge for Expo attendees featuring topics ranging from the latest trends in online grocery shopping to consumer behavior surrounding sweets and snacks purchases.
The keynote sessions, held in a new location central to shuttle bus drop-offs (Room 183, Level 1) in McCormick Place West, conclude Thursday May 21st with a bang! Fox News' Bill O’Reilly will provide expert perspective on current events and issues in our world and their impact. All keynote and Sweet Insights Theater sessions are included in the cost of Expo registration.
The National Confectioners Association is the trade organization representing the $35 billion U.S. confections industry. With members in more than 40 states employing approximately 70,000 workers in more than 1,000 facilities across the U.S., NCA exists to advance, protect and promote the confectionery industry. NCA and its members value the fun and enjoyment of chocolate, candy, gum and mints, serving as a transparent and trustworthy source while building and promoting a responsible industry. As the leading trade association for the industry, NCA is proud of the role it plays in the public’s understanding and appreciation of candy’s unique role in a happy, balanced lifestyle.
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