BUFFALO, N.Y. -- Responding to the ongoing consumer demand for healthier snacks, Rich's Foodservice has launched a new line of protein energy bars and cookies for convenience stores.
The Better-for-You Protein Energy Bars and Cookies are delivered in dough pieces to be baked fresh in stores. Ingredients include vanilla, nuts, quinoa, flaxseed and blueberries.
The new offerings meet consumers’ growing desire for healthy options. According to Technomic, 89% of operators say health and wellness will influence their future purchase decisions.
“We’re delighted to offer c-stores this delicious snack that combines consumers’ desires for fresh baked goods and healthier options,” said Cheri F. Marchionda, director of sales—convenience for Rich Products Corp. “Operators can purchase the dough for Better-for-You Protein Energy Bars and Cookies and bake them in-store, producing a mouthwatering aroma that will entice shoppers.”
The protein energy bars are available in three flavors: blueberry cinnamon cashew, chocolate chunk cherry almond and dark chocolate peanut butter. Each bar has 200 calories or fewer, has zero trans fat, is low in cholesterol and has 9 to 10 grams of protein per bar. Each dough bar is 1.95 or 1.90 ounces, with 105 per case.
The Better-for-You Cookies are available in two flavors: oatmeal dark chocolate chunk raisin cranberry and quinoa flaxseed chocolate chunk pecan. Each cookie is 100 calories or fewer, with zero trans fat and low cholesterol. The cookies are available in 0.85-ounce dough pieces, with 192 per case.
Rich’s, based in Buffalo, N.Y., is offering retailers a variety of POS and merchandising support, including counter cards, pumptoppers, danglers, window clings and table tents.
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