ARLINGTON, Va. -- The Snack Food Association (SFA) has a new name and new identity--SNAC International--to reflect the changing marketplace.
It’s no secret that snacking--and the snack food industry--has evolved since he group was founded in 1937, it said. Snacking is an increasingly important part of day-to-day life, and food manufacturers are offering new choices for consumers looking for quick, diverse options that fit their busy lifestyles.
“This update reflects the ever-broadening snack category in the marketplace, which includes both classic snack products such as potato chips, pretzels, and popcorn along with ‘better-for-you’ options like bars, nuts, and dried fruit snacks,” said SNAC International president and CEO Tom Dempsey.
The SFA’s board approves the change to SNAC International at the annual meeting, SNAXPO, in Houston on March 21, and it goes into effect immediately.
“When I took the gavel and became chairman, I challenged the organization to think of ourselves differently,” said Dan Morgan, outgoing SFA chairman and president, BFY Holdings Inc. “We need to evolve, and that’s exactly what’s happening in the industry: portability, convenience, transparency, nutrition.”
This isn’t the first time that the association has adapted to changing times. It began as the Potato Chip Institute in 1937, later became the Potato Chip Institute International, then the Potato Chip Snack Food Association and finally the Snack Food Association.
The new tagline--“Snacking. Nutrition. Convenience.”--conveys the three key tenets of its members’ brands.
This also represents the evolution of today’s consumer, who is interested in both convenient, healthier options, as well as traditional snack products.
“International” recognizes the organization’s evolving role in serving current and prospective snack maker members who do business in other countries or are seeking to expand to the global market.
Arlington, Va.-based SNAC International is the international trade association of the snack food industry, representing more than 400 snack manufacturers and suppliers worldwide through government relations, education and networking.
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