The Snacking Way of Life

Snyder’s-Lance introduces products across its brands to satisfy ‘better for you,’ indulgence

Snyders Lance

CHARLOTTE, N.C. -- Snyder’s-Lance Inc. is debuting new products across several of its brands, including a variety of options to satisfy consumers’ on-the-go lifestyles, better-for-you diets and general need for snacks.

“Snacking has become a new way of life as consumers have less time to sit down for big meals,” said Rod Troni, chief marketing officer at Snyder’s-Lance. “Whether it’s enjoying snacks with friends or during a road trip with the family, we believe these new, quality snacks from Snyder’s-Lance can enhance those moments and make them even better.”

In keeping with the company’s initiative to offer a balanced portfolio of snacks that meet the changing needs of consumers, Snyder’s-Lance is using some of its most popular brands to deliver innovation in multiple categories.

Snyder’s of Hanover is expanding its line of Sweet & Salty Pretzel Pieces to include a new creation: S’mores. The new flavor celebrates the campfire treat with chocolate and marshmallow flavors on sourdough hard pretzel pieces.

With Snyder’s of Hanover Filled Pieces, the pretzel maker has taken the middle out of its pretzels and packed in real peanut butter, adding four grams of protein to keep consumers going throughout the day. The Filled Pieces are a combination of a salty, crunchy pretzel shell with creamy peanut butter. Snyder’s of Hanover is also introducing 50% Less Fat Pretzel Pieces that come in two savory flavors: Zesty Ranch and Everything.

Lance, the makers of the first gluten-free sandwich cracker, continues to innovate in response to the growing demand for gluten-free snacks with a new line of certified gluten-free sandwich cookies. The newest product features two baked, crispy cookies on the outside with real peanut butter filling in the middle.

Also new from Lance is its Lemon Crème Nekot cookies.

Cape Cod has introduced two Limited Batch flavors, Roasted Black Garlic and Smoked Gouda potato chips, made in small batches and available for a limited time only.

Cape Cod’s new Roasted Black Garlic Popcorn features a kettle cooking recipe that offers a mild garlic bite.

Snack Factory, makers of the original pretzel-shaped cracker, Pretzel Crisps, is expanding its growing line of Gluten-Free Pretzel Crisps by offering a larger, deli-style Gluten-Free Original Pretzel Crisps, which are designed for dipping, topping and pairing with a variety of ingredients.

Also, Snack Factory will introduce its first innovations beyond pretzels this year with the introduction of Tortilla Chips and Pita Chips. These new crunchy snacks are free from artificial ingredients. They come in Tortilla Chips in Sea Salt and Garlic Hummus, and Pita Chips in Sea Salt and Garlic Parmesan flavors.

Later this year, Snack Factory Pretzel Crisps will heat up the summer with the limited-edition release of Bacon Habanero Pretzel Crisps that combine the flavor of smoky bacon with the heat of habanero.

Late July Snacks extends its taco truck inspired Clásico Tortilla Chip line with two new mouth-watering flavors. Buffalo Queso Tortilla Chips are seasoned to perfection with hot and savory buffalo spices and blended with organic cheddar cheese. The Sriracha Fresca Tortilla Chips are made with USDA Certified Organic, Non-GMO Project Verified whole ground corn and are also gluten free, nut free and Kosher.

Eatsmart Snacks is making smart snacking more exciting with bold flavors. Made with black, pinto and navy beans, the varieties of Eatsmart Snacks’ Three-Bean Tortilla Chips are Garlic Hummus and Spicy Black Bean. Both items are made with Non-GMO ingredients, contain 14 grams of whole grains and are gluten free.

Archway Cookies is introducing Gluten-Free Cookie Chips. These thin and crispy cookies meet consumers’ desire for light indulgency. The cookies come in two varieties: Chocolate Chip and Sugar Cookies.

It has also introduced Archway Mini Salted Caramel Shortbread, bringing homestyle flavor to a bite-sized cookie. Consumers can enjoy the buttery taste of shortbread cookies in every batch with a salted caramel sweetness.

Stella D’oro, which makes premium Italian cookies, breakfast treats and breadsticks, is introducing Lemon Starlets. This star-shaped vanilla cookie has a center filled with delicious lemon fruit.

“At Snyder’s-Lance we are passionate about developing options for families looking for more snacking choices, which is why many of our new products are considered better-for-you snacks. This innovation is part of an ongoing commitment our company made in May 2015 to deliver great choices across our portfolio, with a goal to have one-third of our products classified as better-for-you. We’re making great progress, and as of March 2016, nearly 30% of our products are considered better-for-you snacks,” said Peter L. Michaud, president of the Clearview Foods Division.

Snyder’s-Lance, Charlotte, N.C., makes and markets snack foods throughout the United States and internationally. Products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant-style crackers, popcorn, nuts and other snacks under the Snyder’s of Hanover, Lance, Kettle Brand, Kettle Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Diamond of California, Late July, Krunchers!, Tom’s, Archway, Jays, Stella D’oro, Eatsmart, O-Ke-Doke and other brand names along with third-party brands. It distributes products nationally through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.