Snyder's-Lance Exceeds Accelerated Innovation Targets

Revenue from new products in 2014 double that of 2013

Snyder's Lance snacks (CSP Daily News / Convenience Stores)

CHARLOTTE, N.C. -- Snack maker and distributor Snyder's-Lance Inc. recently marked the first anniversary of its Research & Development Center, which has been instrumental in developing new product introductions. Revenue from new products in 2014 has been double that of new products in 2013--a new high for the company.

The new items span the company's core brand portfolio, including Snyder's of Hanover, Lance, Cape Cod and Snack Factory. 

"The opening of the Research & Development Center last summer was part of our company's transformation, and now our effort is proving itself in the market," said Rod Troni, chief marketing officer for Snyder's-Lance. "Snyder's-Lance is focused on aggressively creating innovative and better-for-you snacking options for our customers, executing new product launches that surprise them, and being nimble enough to remain at the center of trends that evolve with their eating habits."

By using detailed product and quality comparisons, sensory evaluation and lab tests at the R&D Center, Snyder's-Lance employs a consumer-centric approach to develop products that are in sync with consumer trends. The top new items for Snyder's-Lance this year come from each of the company's core product lines, including:

  • Lance BOLDS sandwich crackers, which deliver the exciting flavors of Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar.
  • Snyder's of Hanover Sweet & Salty Pretzel Pieces, which capitalize on bold combinations of Cinnamon Sugar or Salted Caramel with a big crunch.  
  • Cape Cod popcorn, which has soared by offering quality flavors of White Cheddar, Kettle Corn and Sea Salt.
  • Snack Factory Pretzel Crisps Minis, which meets consumer demands for a wholesome, bite-sized snacking option.

"The first year of using the Research & Development Center paid dividends for Snyder's-Lance, and after acquiring the capabilities of Baptista's Bakery, the company has even more tools in its arsenal to innovate," said Troni.

Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods in the United States and internationally. The company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Pretzel Crisps, Krunchers! , Tom's, Archway, Jays, Stella D'oro, Eatsmart and O-Ke-Doke names along with other brand names and third-party brands. The company distributes products nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.