Snacks & Candy

Snyder's-Lance Expands Gluten-Free Portfolio

First-ever gluten-free sandwich cracker among new lineup

CHARLOTTE, N.C. -- Snyder's-Lance Inc., a maker of "better-for-you" snacks, is adding more gluten-free products to its growing product lineup. To meet consumers' increasing demand for gluten-free options, Cape Cod, Snack Factory Pretzel Crisps, Eatsmart Naturals and Lance all have new certified gluten-free snacks being rolled out currently and are already on shelves at many retailers nationwide.

Snyder's-Lance gluten-free snacks (CSP Daily News / Convenience Stores / Gas Stations)

The company is also presenting retailers with a new gluten-free sandwich cracker for a spring introduction.

"As our family of brands continues to grow and reach more consumers who want healthier snack options, we've developed innovative, gluten-free snacks that will exceed consumer expectations in taste and quality," said Carl E. Lee Jr., president and CEO of Snyder's-Lance. "All of these products reflect our passion for premium, differentiated snacking."

The new gluten-free options by Snyder's-Lance include:

  • Cape Cod embraces consumers' desire for healthier options and their love for eating dips by creating new gluten-free Dipping Shells packed with whole grains. The shells come in three varieties--Four Bean (Black, Pinto, Red and Adzuki Beans), Blue Corn Multigrain (Blue Corn, Chia Seeds and Brown Rice) and Ancient Grain (Quinoa, Black Sesame and Amaranth).
  • Pretzel Crisps, the world's first flat baked pretzel cracker, introduces new gluten-free Minis, inspired by demand for wholesome, bite-sized snacking options. The minis debut in two flavorful varieties, Original and Salted Caramel.
  • Eatsmart Naturals' new Sea Salt and Lime Dipping Chips offer a blend of potato and chickpea flavors. The chips are certified gluten-free, a good source of whole grains and made with GMO-free ingredients.
  • Lance will introduce the first gluten-free sandwich cracker for consumers who desire savory, on-the-go fuel for the day. The gluten-free Peanut Butter and Cheddar Cheese Sandwich Crackers combine the Lance taste in a bite-sized snack.

These new items join the company's existing lineup of gluten-free products. Snyder's of Hanover launched its line of Gluten-Free Pretzels in 2013 and continues to expand the line to offer snacking options, including Honey Mustard and Onion Pretzel Sticks. Also, the entire line of Cape Cod kettle-cooked chips is made with all-natural ingredients, gluten-free, preservative-free and kettle-cooked in 100% canola oil.

"With improved taste and nutrition profiles, gluten-free foods are now appealing to an even wider audience, and in fact, snacks are the largest and fastest growing gluten-free food segment," said Rod Troni, chief marketing officer for Snyder's-Lance. "That's why Snyder's-Lance is committed to offering more gluten-free options to consumers who desire them because of a gluten sensitivity or just because they deem them healthier. We have proven success in gluten-free snacking and will continue to raise the bar."

More than 18 million people in the U.S. deal with celiac disease, and Snyder's of Hanover is privileged to work with the National Foundation for Celiac Awareness (NFCA) in support of their efforts to help fund research, treatment and raise awareness of celiac disease.

Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Late July, Krunchers!, Tom's, Archway, Jays, Stella D'oro, Eatsmart, O-Ke-Doke and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

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