CHARLOTTE, N.C. -- Snyder's-Lance Inc. has created Clearview Foods, a new snack food division with a focus on developing innovative and better-for-you snacking options. Clearview Foods will concentrate its efforts on growing the company's Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products.
The company also introduced a new logo for the division inspired by Snyder's-Lance's strategy and corporate direction. The logo for Clearview Foods features clean and fresh primary colors, a visually striking icon and a recurrence of the corporate tagline, "Snacking is our passion." Together, the new logo, icon and tagline offer a clear perspective on the division's mission to seek opportunities that capitalize on growth trends and extend into new food categories.
"With our new Clearview Foods Division, we are in a stronger position to satisfy our consumers' desire for healthy snack choices that deliver on taste and quality," said Carl E. Lee Jr., president and CEO of Snyder's-Lance. "Clearview is uniquely positioned to succeed by leveraging the company's distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this Division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers."
The company has appointed Peter L. Michaud, former vice president of Snack Factory, to the role of senior vice president and general manager of the Clearview Foods Division.
"We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions," said Michaud.
This new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory Pretzel Crisps, and was followed by the divestiture of the private brands business, the acquisition of Baptista's Bakery and the acquisition of a majority stake in Late July Organic Snacks.
Snyder's-Lance Inc., Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Its products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks, sold under the Snyder's of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Late July, Krunchers!, Tom's, Archway, Jays, Stella D'oro, Eatsmart, O-Ke-Doke and other names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.