Lance Inc. and Snyder's of Hanover Inc. announced last July that they signed a definitive agreement to combine in a stock-for-stock merger of equals to create a combined company to be called Snyder's-Lance Inc. The deal was completed in December. (Click here for previousCSP Daily News coverage.)
The development and implementation of the Snyder's-Lance corporate logo signifies another milestone in the company's integration process, it said. "Though there are many other objectives of the corporate logo, a primary purpose is to remind employees, customers, investors and our communities that the newly formed Snyder's-Lance is building on the combination of two historic companies with many years of success to their credit. This new logo will help to signify a sense of unity, support, direction and dedication among all entities of Snyder's-Lance," the company said in a statement.
"Our new corporate logo serves as a visual reminder that our geographically and functionally diverse teams of associates are all part of a unified, powerful organization with strong brands and an enhanced ability to serve our customers," said Dave Singer, chief executive officer of Snyder's-Lance.
While the company now has a new corporate logo, all brand logos and products will remain unchanged and are an integral part of the Snyder's-Lance identity.
Snyder's-Lance, headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, Jays, Grande, Tom's, Archway, O-Ke-Doke and Stella D'oro brand names along with a number of private-label and third-party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.
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