Impulse buying continues to represent a significant revenue source for c-stores, with 37% of those sales coming from candy purchases, said McLane. Research from the American Wholesaler Marketers Association (AWMA) indicates that proper display and bundling can increase category sales by [image-nocss] up to 20%.
McLane's Candy MVE provides versatile and modular merchandizing solutions to accommodate the diverse needs of stores throughout the country. The program also offers c-stores free racks and 15% discounts on display products to ensure maximum profitability.
"Many retailers don't take full advantage of the top-performing products in the candy segment through positioning and organization," said Tony Frankenberger, vice president of merchandising at McLane. "Our Candy MVE program offers retailers a convenient and cost-effective way to place these products in key areas and drive additional revenues."
McLane Candy MVE benefits:
Racks have up to a $400 value and are 100% funded by the manufacturer. 15% off all products in the display bundle, and the items are the top-sellers that retailers commonly carry. Retailers that restock in compliance with the planograms will receive up to an additional $200/per store (per year). The optional Theater Box Confection add-on topper contains the fastest growing items in the industry. The MVE bundles are available through McLane's proprietary Virtual Trade Show, providing retailers with convenient access to this and other special offers. Options include front standing, side wings and an extender option for theater-box size candy (total of four configurations) to ensure the right size is available for retailers with different needs. In other company news, McLane is building a 400,000-square-foot distribution center on 132 acres in Republic, Mo., near Springfield, reported The Springfield Business Journal. McLane bought the property from Drury University for an undisclosed amount in a transaction that closed this week, Ken Johnson, Drury's vice president for administration and finance, told the newspaper.
McLane officials have applied for the Missouri Quality Jobs Program, which extends tax credits to companies that create jobs with health benefits and salaries at or above the average wage in their respective counties. The average salary for McLane employees will be $34,000, Republic City Administrator Jim Krischke told the paper.
McLane's corporate director of logistics, Cortney Hunt, told the paper that the company rarely builds more than a couple distribution centers each year. The newest facility opened last year in Jessup, Penn., he said. Hunt said the distribution center in Republic, expected to open in the third quarter of 2010, would serve grocery stores, restaurants and convenience stores in Missouri and surrounding states. Wal-Mart and 7-Eleven are among McLane's clients, he added.Temple, Texas-based McLane is a $30 billion supply chain services leader, providing grocery and foodservice supply chain solutions for thousands of c-stores, mass merchants, drug stores and military locations, as well as thousands of chain restaurants throughout the United States. With 38 automated distribution centers and one of the nation's largest fleets, the company optimizes the purchase, flow and sale of products from thousands of suppliers to over 60,000 locations. Every year, McLane delivers more than 10 billion pounds of merchandise to satisfied customers in every state and county in the United States. McLane is a wholly owned subsidiary of Berkshire Hathaway Inc., Omaha.
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