TNT Goes Over The Top

C-store broker handling cookie line

ARLINGTON, Texas -- Over The Top Food Co. Inc. said it has joined forces with TNT Marketing Inc. to sell all-natural, single-serve, whole-grain cookies to the nation's convenience store trade.

Over The Top recently introduced a line of all-natural, whole-grain cookies for the convenience market. Flavors include Belgian Chocolate Chunk, Cranberry Orange Walnut, Honey Maple Walnut Flaxseed, Espresso Chocolate Almond and Peanut Butter Chocolate.

We believe that the convenience trade is no different than any other class of trade in [image-nocss] the food business these daysit is looking for cleaner, healthier alternatives that still taste great, said TNT Marketing president Kennith Fries.

Walpole, Mass.-based Over The Top, a supplier of all-natural and organic baked goods to the U.S. grocery and foodservice trade, produces a line of individually wrapped, all-natural, whole-grain cookies in 10-pack display trays for the convenience channel.

TNT Marketing is a sales and marketing organization in the c-store industry, representing many consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette), and Trojan are among the brands in the TNT Marketing portfolio. The firm's c-storologists maintain established partnerships with c-store wholesalers and retailers nationwide.