TNT Good Fit for LesserEvil

Snack maker selects c-store broker

ARLINGTON, Texas -- LesserEvil Brand Snack Co. has chosen national convenience store broker TNT Marketing to represent its products to convenience stores nationally.

In 2005, the snack food company launched its All Natural Kettle Corn line. In early 2007, LesserEvil entered the potato snack market and launched Krinkle Sticks, a line of baked, all-natural, reduced-fat potato snacks made with real potatoes, gourmet ingredients and nothing artificial.

With its mission to create better-for-you, gourmet snacks with real ingredients, [image-nocss] LesserEvil is entering the convenience channel with All Natural Kettle Corn and Krinkle Sticks. Building on its success in the natural and specialty gourmet channels, LesserEvil is now focused on bringing both snack lines to c-store consumers who are looking for healthier, yet delicious choices.

With our two snack lines, and now our relationship with TNT, we're set to reach the millions of on-the-go consumers who are more conscious about what they're putting in their bodies, but still crave a good snack, said Michael Sands, founder and CEO of Tuckahoe, N.Y.-based LesserEvil.

TNT Marketing, Arlington, Texas, is a sales and marketing organization in the c-sstore industry. It represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette) and Trojan are among the category-leading brands in the TNT Marketing portfolio. Its c-storologist maintain established partnerships with c-store wholesalers and retailers nationwide.