CARROLLTON, Texas -- Snack maker Truco Enterprises has appointed Lisa Walsh (pictured below) as the company's CEO. Walsh joins Truco with more than 25 years of consumer-packaged-goods (CPG) experience, particularly in the food and beverage space.
As Truco's new CEO, Walsh's top priority will be expanding distribution of the On the Border brand of snacks and in turn accelerating the company's growth.
"Lisa is a proven leader with exceptional business skills, a deep knowledge of consumer and shopper insights, and strong general management expertise," said David Lowe, Truco's chairman of the board. "With On the Border currently the fastest-growing and highest-velocity tortilla chip brand, the board is confident that Lisa can leverage her skill set to take the company to the next level. Her commitment to leading and supporting high-performing teams is a key component of her success and will serve Truco well. We look forward to this next exciting chapter under her direction."
Walsh most recently was the senior vice president of PepsiCo sales, where she led the global strategy for one of PepsiCo's largest customers. She was responsible for a portfolio that included Frito-Lay, Quaker Foods and all of PepsiCo's beverage businesses. Over the course of her 18 years at PepsiCo, she held a variety of roles in general management, sales, strategy, category management and industry engagement.
Walsh is a proven people leader, championing gender equality across the industry through her involvement with the Network of Executive Women, where she is the board chair, as well as spearheading various diversity and inclusion initiatives within PepsiCo during her tenure with the company.
"I am thrilled and honored to be joining Truco and look forward to working closely with our board and the incredibly talented Truco team," Walsh said. "The On the Border brand has tremendous momentum right now, driven by a commitment to authentic, flavorful products that consumers love. I'm confident our guiding values, innovative mindset and passion for the business and its products will enable us to accelerate growth, continue to delight consumers and deliver exceptional value to our retail partners."
Truco Enterprises was founded in Dallas in 1991. It is a developer and marketer of tortilla chips, salsa and queso under the On the Border brand. The company's products are sold nationally through grocery retailers, club stores, mass merchandisers and convenience stores. Truco Enterprises is a portfolio company of Insignia Capital Group. In addition to Truco Enterprises, Insignia's portfolio companies also include Century Snacks, a provider of branded and private-label snack nuts, trail mixes and similar snacks, and Tillamook Country Smoker, a provider of jerky, meat sticks and other meat-snack products.