Ice cream
New ice-cream brands find the highest success for trial and sales velocity with mass merchandisers first and foremost. It’s followed by grocery, with c-stores ranking third, said Lyons Wyatt.
One such new product: Hostess is collaborating with Nestle Dreyer’s to launch Hostess Frozen Novelties and Ice Cream. Nestle is manufacturing and distributing the product under the Hostess brand.
When it comes to sweet treats, people are gravitating slightly toward sweet-snack intake over savory, as 49% reached for sweet over two other types: pure savory and ones combining sweet and savory.