Wrigley Taps Energy Trend with Newest Gum

Product not recommended for children

CHICAGO -- The world's largest gum company, Wm. Wrigley Jr. Co., known for brands like Juicy Fruit and Doublemint, will start selling Alert Energy Caffeine Gum next month at convenience stores, supermarkets and mass retailers in the U.S., according to a Wall Street Journal report. Wrigley said it is targeting consumers 25 and older who want a portable energy product that will let them control their caffeine consumption.

At a suggested retail price of $2.99, it is about twice the cost of a normal pack of gum, the report states. On the back of the Alert package, the company states the gum is "not recommended for children or persons sensitive to caffeine."

A pack of Alert contains eight pieces, with each pellet containing 40 milligrams of caffeine. Wrigley said that is about half the amount found in a typical 8-ounce cup of coffee.

Click her to read the full Wall Street Journal report.