Snacks & Candy

Snacks and candy category news for the convenience store retail industry.
kind bars

Says nine out of 10 people will purchase a bar once they taste it

NEW YORK -- Instead of paying the going rate of $5 million or more for a 30-second ad spot during this weekend's Super Bowl, Kind LLC will donate $6 million worth of its snack bars to fans across the country. In addition, in a promotional video on YouTube, Kind’s founder Daniel Lubetzky said the...

jack links sasquatch

Localized commercial launches the jerky brand’s new marketing campaign

MINNEAPOLIS -- As part of its new marketing campaign, Jack Link's Protein Snacks will debut a 60-second commercial in Minneapolis and St. Paul, Minn.—the brand’s home media market—during the third quarter of the Super Bowl. This year’s big game being in Minneapolis creates a good opportunity to...

krispy kreme lemon doughnut

Nearly 2 million consumers vote for new doughnut flavor

WINSTON-SALEM, N.C. -- By popular demand, Krispy Kreme Doughnuts Inc. will release a lemon glaze doughnut as a limited-time-offer (LTO) for a week this spring. The company’s #VoteForGlaze campaign, which garnered nearly 2 million votes over the course of a week, allowed customers to pick a new...

danny devito
Brand informed fans through a teaser video
frozen confetti dippin dots
Will offer other surprise promotions throughout the year
mix nuts and raisins

NACS releases case studies outlining sales-boosting strategies

Ferrero now the 3rd-largest confectionery company in the U.S.
Adds more than 20 American brands to its portfolio
junk food
New study suggests a national levy on food and beverage manufacturers could help fight obesity
on the border chips
Walsh joins snack maker with more than 25 years of CPG experience